November 9, 2009

Indian Wine Hits The Market

To complement a good dinner you need exquisite wine to go with it. When having a smart slap up meal the waiter would ask you what you would like to drink to which you would answer, “A bottle of your finest Nashik region sauvignon blanc or an original Maharastran Shiraz”. Like any good meal there are some essentials that you need, for example, glassware, an ice bucket to keep the wine cold (if it’s white) and ideally someone to pour it for you. Whilst all of these are most often associated with fine French or Italian cuisine, India are now making a move for the market.

Indian wine is desperately trying to emulate the success of the sub-continents beer (Cobra) and food (Curry). However India’s oldest winery only dates back to 1982 so the industry is still really in the early phases of its inception. India as a nation are trying to increase their revenue stream as much as possible by broadening their own horizons. Exporting wine as well as beer and food will be a great move for India as a nation as this will un-doubtedly help their relation and profit prospects.

White wine and red wine go well with any meal and normally you would go for a wine that has been brewed and made in France or Italy for example, but Indian wine could change all of that. Sales have grown by 30% to 35% in India every year since 2002 and although only 2% of the population drinks wine, that still accounts for a staggering 20 million people. Last year alone the Indian market accounted for 1.two million cases of wine being sold, representing a doubling of domestic consumption in only just five years. Compared to global players in the wine industry – America last year produced 270 million cases – India remains a viticultural minnow but now producers believe they have spotted an extremely receptive export the globe and an avenue to make plenty of money.

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October 30, 2009

Are your teeth dying from wine?

Normal 0 false false false MicrosoftInternetExplorer4 “Pale plonk packs an acidic punch!” says the BBC, Well, it does and it doesn’t. Grapes are created to have all variations of acidity and the real killer of teeth is the time in which they are exposed to this acid. Normal wine drinkers swallow wine straight away, thus the teeth don;t sit in the wine. Wine tasters are at risk as they hold wine in their mouths much longer whilst sampling. Loads of noise on twitter for the story on http://twitter.com/winewarecouk and

” target=”_blank”>twitter.com/thirstforwine.

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So what does White wine actually do to teeth?

 

It should be pointed out that the erosion of teeth by wine is the result of extensive wine use that would also lead to damaged liver and all sorts of other problems. The typical wine drinker who sips a glass of wine at dinner or with their evening meal should not be ‘scared off’ by the tooth decay headlines, remember 100 year old women in Italy swear that wine was the secret of their longevity.

White wine stains teeth:

I think that anyone who has drank a few glasses of Red would agree that, yes, it does. Have you stopped to think at any time about this? “Red wine, unlike white, contains a highly-pigmented substance known as chromogen,” explained Dr. “The acids in wine create rough spots and grooves that enable chemicals in other beverages that cause staining, such as coffee and tea, to penetrate deeper into the tooth” says Dr Wolff or the University College of Dentistry New York.

Notice that Dr Wolff said wine and not simply White wine, all wine has the ability to cause dental erosion, only Red wine has the added ability to show this on your teeth.

Can we halt tooth erosion?

1) Alkaline mouthwashes are highly recommended

2) Proper brushing of your teeth with a soft tooth brush is encouraged.

3) Add food to your wine enjoyment and you’ll find yourself with much better teeth.

4) Remineralisation can only work properly if you leave for 20 - 30 minutes after eating before brushing your teeth.

5) Cheese can also help as it contains calcium in a high concentration

I hope this is helped a little towards taking away the fear factor of White wine.

Anyone fancy a drink now

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October 20, 2009

How do you know the real price of wine?

At Classic Wine Direct we’re pretty upfront about what we do – we can’t compete with supermarkets on price so we offer wines from off the beaten track instead. We believe that these wines are more interesting and quite simply, tastier. people who drink wine don’t really know the true value of wine.

Back in 2006, Jean-Manuel Spriet, the then chief executive of Pernod Ricard UK, sent shockwaves through the wine trade by admitting that many of the “half price” wine deals in supermarkets were actually a rip-off.

having an important person within the wine trade admitting to being conned raised an eyebrow.

Spiret confirmed that many of deals in retail supermarkets are not deals at all. Put simply, a bottle reduced from £7.99 to £3.wines are more likely to be worth £3.99.the first place of 99.

they mark up wines at selected regional outlets for a short period to cover them legally then mark it down. wine customers will believe they are getting a bargain price. Confused? thats what we think generally.

The industry beleives that the “mass market” wine drinker is obsessed by the £3.99 price point and this affects the way that retailers are selling us wine and the way that some suppliers are now producing their wines.

consumers really know what is going on but they just carry on doing it. this leads to the wine trade not havng any money.

Spiret’s gives us an inside view of the true tricks in which wine is sold by the big retailers. More worryingly it gives us an insight into what the big retailers really view their customers to be, namely lazy and ignorant.

In many ways Spiret was simply highlighting the types of marketing practices that are in play in many industries and it would be unfair to single out the wine trade as unique in using such tactics.

Given that supermarkets represent two thirds of wine sales in the UK, these practices also have a direct effect on the public perception of the value of wine.

do they really get a bottle for £7.wine values range from £3.99.99 bottle then it follows that it will be much harder for the independent wine retailer to sell something whose real value is (and always was) £7.99.

There is, of course, no end in sight to this type of price fraud – the subjectivity of a wine’s value leaves this particular sector open to all sorts of underhand practices.

However, if the political mood continues to be against discount selling for alcohol, it will be interesting to see how the big retailers find a real price for wines they have knowingly mis-sold for the last 10 years.

 

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